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Streaming Media – The New Power –
radioalbany.com
Radio Albany’s streaming media
provides a cutting edge opportunity for those wishing to spread their
advertising message to a targeted audience in a cost-effective manner. Online listeners, a.k.a. “Streamies,”
spend almost 50 percent more time online than the average Internet user,
according to the latest Arbiton study. Streamies “are a highly valuable, new
breed of consumer who are more Web savvy, buy more online and have more
disposable income,” said Bill Rose, vice president/general manager of Arbitron
Internet Information Services. In
case you haven’t heard: ·
Between December, 2000 and
January, 2001 alone , online streaming increased 215 percent, with more than
900 million streams accessed, reports MeasureCast. ·
99 percent of all U.S. computers
are able to play digital audio and video, according to Media Metrix. ·
New York tied for third place in
the overall number of people listening online, reports MeasureCast. California
is first; Texas, second; and Florida tied with New York. ·
28 percent of Internet radio
listeners are ages 25 to 34; 24 percent are 35-44, 18 percent are 45 to 54 and
16 percent are ages 18 to 24. ·
Twice as many online listeners
come from homes with an annual income of $100,000 or more (18 percent). ·
Trends indicate 83 percent of
Internet radio listening takes between 8 a.m. and 8 p.m. EST, with peak
listening at 2 p.m. EST. For more information on how to be part of the
streaming power of Radio Albany, contact Chloe Brothers at
518-449-1023. |
 1 - Grillz - Nelly Feat. Paul Wall, Ali & Gipp
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